Generative Engine Optimisation

AI SEO – recommended when the AI answers.

More and more of your customers ask ChatGPT, Gemini or Perplexity first – before they even click on Google. GEO – also known as AI SEO or LLM optimisation – makes sure these systems know your brand, understand it and recommend it as the answer. Personally managed, measurable in your monthly report – as an add-on to SEO from €470/mo.

Local businesses that also show up in AI search

Hospitality & tourism Real estate & property Professional services E-commerce & retail
Why now?

Google is no longer the first answer

Search is shifting fast: AI Overviews already appear for a large, fast-growing share of informational searches (around 15–25% and climbing, per Semrush and Conductor), and tools like ChatGPT and Perplexity now answer questions that used to start on Google. If you're not in those answers, you're invisible to a growing share of your audience. We've broken down what AI Overviews mean for local businesses in detail on the blog.

Without GEO

  • ChatGPT recommends someone else – your name never comes up, even though you're the better choice.
  • Google's AI Overview answers the question – the user never clicks through to your site.
  • Perplexity cites three sources – all three are your competitors.

With Brandboutique

  • You get named when users ask for providers in your industry and area.
  • Google's AI Overview cites your site as a source – with a link and brand visibility.
  • Monthly monitoring shows you in black and white which questions you're named for – and which not yet.
What we actually do

Four AI SEO levers for better AI visibility

No buzzwords – four areas of work that reinforce each other.

Technical optimisation

So AI systems read your website correctly, understand it and prioritise it as a source.

  • llms.txt implementation & robots.txt fine-tuning
  • Schema.org markup (FAQ, Article, Entity)
  • JSON-LD & structured data for LLMs
  • Entity optimisation & Knowledge Graph

Content & structure

So language models want to cite your content – not just can.

  • E-E-A-T content overhaul
  • Clear H1/H2 hierarchy & definition blocks
  • FAQ catalogues for conversational search
  • A dedicated AI info page (LLM readme)

Authority building

So AI trusts your brand – because it's mentioned in the right places.

  • Backlinks from LLM-prioritised sources
  • Content seeding on industry portals & Reddit
  • Online PR & placements on third-party sites
  • Wikipedia & Wikidata relevance check

Monitoring & reporting

So you always know where and how often your brand appears in AI answers.

  • Monthly AI mention monitoring (ChatGPT, Gemini, Perplexity, Claude)
  • Competitor comparison in AI answers
  • Reporting with concrete action recommendations
  • A 30-minute strategy call every month
Process

4 steps to becoming the recommendation

Transparent, structured, measurable. You always know where your project stands.

01

Analysis

AI visibility audit across all four major systems, RAG source analysis and competitor comparison. You see in black and white where you're mentioned – and where you're not.

02

Strategy

Prompt and keyword research first, then a prioritised action plan ranked by impact, not effort. You get a roadmap that fits your budget and your audience.

03

Implementation

Technical implementation, content optimisation, authority building – hands-on by our team. You never have to sign off on anything you don't understand.

04

Monitoring

Ongoing measurement across all AI systems, monthly reporting, continuous fine-tuning. You see what's improving – and what still needs work.

Your GEO package

AI search & GEO – what you actually get

GEO isn't a replacement for SEO – it's an add-on that builds on the same technical foundation.

Add-on to SEO or the bundle packages · 6-month minimum term · no setup fee · all prices excl. VAT
Want it all bundled? → Premium package from €2,490/mo (GEO/LLMO included)

From our work

What this actually delivers

Two examples from ongoing engagements – figures anonymised at the clients' request.

Corporate services
Professional services · Cyprus

The firm international companies find first.

+210%
Enquiries
Top 3
Local Pack
+14
AI mentions / mo
View case study
Seafront hotel
Hospitality · Cyprus

From OTA-dependent to a direct-booking engine.

+180%
Direct bookings
−34%
OTA commission
4.8★
Rating (from 4.2)
View case study
Voices from ongoing engagements

What our clients say about GEO

Three clients from our work – on visible impact instead of nice words.

★★★★★

Enquiries reach us with far more thought behind them now. People have usually done their homework before they call, which makes that first conversation easier for both sides.

C. M.
Managing Director · Accounting & tax firm, Cyprus
★★★★★

We'd been through two agencies before and had mostly reports to show for it. With Yves the enquiries actually started coming in — and they were the right people, ready to buy, not just browsing. I don't chase any of it now.

A. P.
Managing Director · Property developer, Cyprus
Common questions

What to know before you start

The eight questions we get asked most about GEO.

What is GEO (also known as LLM optimisation)?
GEO stands for Generative Engine Optimisation: deliberately optimising a website for generative AI systems like ChatGPT, Google Gemini, Perplexity and Claude. The goal is no longer just ranking in Google results, but being named as a source or recommendation in AI answers. GEO combines structured data, authoritative content and targeted brand building on sources that language models trust. Other common terms are LLMO (LLM optimisation), AI SEO, AI-powered SEO, AI-driven SEO and AEO (Answer Engine Optimisation).
What's the difference between GEO and traditional SEO?
Traditional SEO aims to rank as high as possible on Google. GEO aims to get you named, cited or linked as a source in AI answers. SEO performance is measured in traffic and clicks; GEO is measured in mentions and citations. The two disciplines share overlapping foundations – technical groundwork, content quality, backlinks – but weight the signals differently. GEO isn't a replacement, it's an extension: the two work best together.
Which businesses benefit from GEO?
GEO pays off most for businesses whose audience researches before buying or getting in touch – service providers, consultancies, law firms, medical practices, specialist retailers and B2B providers. The more your offer needs explaining, the more often an AI gets asked first. For pure impulse purchases, trades with strong walk-in custom or brands with extremely high recall, the lever is smaller – local SEO usually delivers more there.
Which AI systems does GEO optimise for?
We optimise for the four AI tools with the widest reach right now: ChatGPT (OpenAI), Google Gemini and AI Overviews, Perplexity and Claude (Anthropic). Because these systems weight their sources differently, the measures differ per platform too. Our monitoring checks each platform individually instead of just showing an average.
How long until the first results show?
We typically see the first mentions in AI answers after 6 to 12 weeks – depending on your starting point, industry and competition. Reliable, stable recommendations usually take 3 to 6 months. GEO works on the same technical foundation as SEO but has shorter feedback loops, because AI answers update faster than Google rankings.
How is GEO success measured?
Success isn't measured in rankings, but in mentions. Every month we track how often your brand gets named for defined prompts in ChatGPT, Gemini, Perplexity and Claude – and in which position. We also measure citations (when AI links to your website) and qualitative changes in how you're presented. The monthly report says it plainly: "For question X you're now mentioned, for question Y not yet."
Do I need GEO on top of my existing SEO?
Yes – not instead, but on top. Many SEO measures already feed into GEO (structured data, clear hierarchies, E-E-A-T content). But without targeted GEO work, you stay invisible in AI answers, even if you're #1 on Google. If you rely on SEO alone today, you'll watch others get recommended in the AI Overview box.
What does GEO cost with you?
GEO starts from €470/month as an add-on to our SEO or a bundle package, on a 6-month minimum term – no setup fee. In the Premium package (from €2,490/mo), GEO is fully included. The minimum term isn't a lock-in, it's a matter of honesty: no meaningful result can be delivered in 4 weeks. All prices excl. VAT.

Got a different question? Email us directly →

Lead magnet

Not ready for a call yet? Grab the GEO checklist.

20 checkpoints for your AI visibility – llms.txt, entity schema, E-E-A-T content and authority signals. Ready to act on, for you or your agency.

Request the checklist (PDF)
Get started

Ready to show up in AI answers?

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Or email us directly: hello@brandboutique.cy