Google Ads · Shopping · Performance Max

Google Ads in Cyprus – predictably more customers.

As a Google Ads agency in Cyprus, we build, launch and scale campaigns with clear ROAS and CPA targets – including Google Shopping, Performance Max, server-side tracking and Enhanced Conversions. From €890/mo · 3-month minimum term · cancel monthly after that · free analysis before you sign.

Local businesses we run profitable Google Ads campaigns for

Hospitality & tourism Real estate & property Professional services E-commerce & retail
Why so many Google Ads accounts burn budget

Clicks cost money – enquiries never arrive

Google Ads (formerly Google AdWords) rarely fails because of the platform. It fails on campaign structure, the Shopping feed and missing conversion data. The usual trouble spots:

Without a strategy

  • Brand keywords and irrelevant search queries soak up most of the budget – the genuinely valuable search terms go untouched.
  • A Shopping feed full of typos, missing GTINs and generic titles – Google can't match products properly and CPCs explode.
  • Smart Bidding without conversion tracking optimises for clicks instead of revenue – Performance Max becomes a black box you can't steer.

With Brandboutique

  • Clean campaign architecture: brand, non-brand, generic and competitor kept separate – with negatives that stop wasted spend.
  • A fully optimised Shopping feed – titles, categories, custom labels, margin and return rate. A priority structure keeps bestsellers and long tail cleanly separated.
  • Server-side tracking, Enhanced Conversions and Consent Mode v2 – Smart Bidding gets clean signals and learns faster.
What we actually do

Four building blocks for ad campaigns that deliver

No buzzwords – four areas of work that mesh together.

Search & Performance Max

The two campaign types that deliver 80% of the results for most clients – set up properly, kept strictly separate, tuned for Quality Score.

  • Keyword research & match type strategy
  • Ad copy & responsive search ads pinned by intent
  • Performance Max asset groups & signals
  • Negative keywords & search term reviews (weekly)

Google Shopping & Feed

Shopping ads decide 60–70% of e-commerce revenue from Google. The lever is almost always the feed – not the bid.

  • Merchant Center setup & feed hygiene (GTINs, categories, titles)
  • Custom labels for margin, bestsellers, season & return rate
  • Standard Shopping + Performance Max for retail
  • Priority campaign structure (bestsellers / long tail / clearance)

Tracking & Attribution

Without clean data, Smart Bidding optimises into the void. We build the tracking stack Google actually needs in 2026.

  • GA4, Google Tag Manager & server-side GTM (sGTM)
  • Enhanced Conversions (hashed email / phone)
  • Consent Mode v2 & modelling when consent is declined
  • Offline conversion import from your CRM (for B2B & lead gen)

Reporting & Strategy

You can see what your budget is doing at any time – no black box, no sugar-coating.

  • Looker Studio dashboard – transparent 24/7
  • Weekly performance update
  • Monthly strategy call (45 min)
  • All the KPIs that matter: ROAS, ROI, CPA, CPL, impression share, search lost IS
Process

4 steps to a profitable Google Ads campaign

Transparent, structured, measurable. You always know where your project stands.

01

Audit

A free analysis of your Google Ads account and – if you have one – your Merchant Center feed. You get an honest assessment of your potential, the biggest problem areas and realistic CPA/ROAS targets.

02

Strategy

PPC campaign architecture, keyword set, Shopping feed plan and tracking stack. You get a clear plan – campaign types, budgets, KPI targets – before a single cent of ad budget is spent.

03

Launch

Technical setup of GA4, sGTM and Enhanced Conversions, building the campaign structure, Shopping feed optimisation in Merchant Center. We only launch once tracking and data are clean.

04

Optimisation

Weekly search term reviews, ongoing bid strategy adjustments, asset rotation in Performance Max, feed refinement. A monthly report plus strategy call show what's working – and what's next.

Your Google Ads package

Google Ads management in Cyprus – what you actually get

One fixed monthly management fee – your ad budget stays cleanly separate.

Ad budget always kept separate from our fee · no setup fee when combined with a Growth or Premium package (6-month term) · available across Cyprus – Paphos, Nicosia and Larnaca included · all prices excl. VAT.

Real-world results

What this actually delivers

Two examples from active accounts – figures anonymised at the clients' request.

Property developer
Property · Cyprus & international

Luxury developments, qualified overseas buyers.

+247%
Qualified enquiries
€31
Cost / qualified lead
6.4×
Return on ad spend
View case study
Online shop
E-commerce · International

From leaking ad spend to 5.4× ROAS.

2.1 → 5.4
Return on ad spend
+230%
Online revenue
1.6s
Load time
View case study
Voices from active accounts

What our clients say about Google Ads

Three voices from past client work – about visible impact, not pretty words.

★★★★★

No jargon, no being handed off to an intern. I deal with the person actually doing the work, and the site and the ads finally pull in the same direction. I wish I'd found them sooner.

R. T.
Founder · E-commerce brand, International
★★★★★

We'd been through two agencies before and had mostly reports to show for it. With Yves the enquiries actually started coming in — and they were the right people, ready to buy, not just browsing. I don't chase any of it now.

A. P.
Managing Director · Property developer, Cyprus
Common questions

What you should know before you start

The nine questions we get asked most about Google Ads.

What does a Google Ads agency cost per month?
The total cost is made up of two separate blocks: agency fee and ad budget. Our management starts at €890/month plus a one-off €690 setup on a 3-month minimum term. You pay your ad budget directly to Google – we never touch it. That keeps it transparent what's fee and what's media buying.
Is Google Shopping worth it for my online shop?
For almost any physical-product shop with 500–1,000 products or more, Shopping is the most profitable Google channel – often 60–70% of total Google revenue. The reason: Shopping ads show image, price and seller right on the results page – the click is highly qualified. The prerequisite is a clean product feed with GTINs, clear categories and complete attributes. We set up the Merchant Center, enrich the feed with custom labels (margin, bestsellers, return rate) and build a priority campaign structure that steers bestsellers and long tail separately. For pure service businesses, Shopping isn't a factor – there the lever is Search and Performance Max with lead goals.
What is Performance Max and does it make sense for us?
Performance Max is Google's AI-driven campaign type that automatically combines Search, the Google Display Network, YouTube, Gmail, Discover and Shopping in a single campaign. Sounds simple, but in practice it's only as good as the conversion data and asset groups you feed it. Without clean tracking and clear target audience signals, Performance Max becomes a black box that spreads budget across display ads without delivering ROAS. We use Performance Max deliberately – with asset groups by audience, audience signals, brand exclusions and a clearly complementary role alongside standard Search and standard Shopping. Not as a replacement, but as an addition.
What should my minimum ad budget be?
As a rule of thumb: from €1,000/month for local service businesses and B2B lead gen, from €3,000–5,000/month for e-commerce with Shopping. The technical reason: Smart Bidding needs around 30 conversions per 30 days to learn the bid strategy properly. Below that, the signals are too thin and bids swing wildly. If your budget is very small, we'll tell you honestly whether online advertising on Google is the right channel – or whether local SEO and your Google Business Profile offer more leverage first.
How long is the contract?
3-month minimum term, then cancel monthly with one month's notice. The minimum term isn't a lock-in, it's a question of honesty: Smart Bidding needs 2–4 weeks to exit the learning phase, then the real optimisation begins. No solid result can be delivered in 4 weeks. If you're already on a 6-month package (Growth / Premium), the setup fee is waived.
When will I see first results?
You appear on Google Search from day 1 – clicks and impressions immediately, at the top of Google for your chosen searches. First stable conversions and bid optimisation after 2–4 weeks, sustainably profitable numbers from month 2–3. Shopping feed effects often show within the first two weeks, because feed quality directly affects how ads are served. We communicate these timeframes transparently before you sign – you'll never hear "100% more revenue in 30 days" promises from us.
What access do you need?
Google Ads (MCC invite – we never ask for passwords), Google Analytics 4, Google Tag Manager, Merchant Center (if Shopping), Google Business Profile (if relevant) and website access for tracking integration. Plus your product or service assets. All access runs cleanly via MCC/delegation – you remain the owner of your ad account and your data at all times.
Is tracking GDPR-compliant?
Yes. We set up Consent Mode v2 together with the common consent management platforms (Usercentrics, Cookiebot, Consentmanager) – tracking tags only load after consent, and when consent is declined Google provides modelled data. Server-side GTM (on EU servers) reduces browser blocking and improves data quality. Enhanced Conversions only use hashed email/phone data. Important: we don't provide legal advice – your data protection officer or lawyer is responsible for your DPA and privacy policy.
Is there a guarantee of results?
Hard revenue or CPA guarantees would be dishonest – market, product, season and competitor bids are outside our control. Our commitment: we agree realistic KPI targets (CPA, ROAS, impression share) with you at the start. If we clearly miss them after 3 months, we analyse the causes transparently and adjust course together – until the numbers are right, or we both see that Google Ads isn't the right channel for you.

Got a different question? Email us directly →

Lead magnet

Not ready to talk yet? Grab the Google Ads audit checklist.

The 25 most common money-wasters in Google Ads accounts – from keyword cannibalisation and broken Shopping feeds to blind Smart Bidding optimisation. Ready to act on, for you or your current agency.

Get the checklist (PDF)
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Ready for predictable Google Ads results?

A 15-minute call. An honest assessment. No sales pitch.

Or email us directly: hello@brandboutique.cy