Google Ads in Cyprus – predictably more customers.
As a Google Ads agency in Cyprus, we build, launch and scale campaigns with clear ROAS and CPA targets – including Google Shopping, Performance Max, server-side tracking and Enhanced Conversions. From €890/mo · 3-month minimum term · cancel monthly after that · free analysis before you sign.
Clicks cost money – enquiries never arrive
Google Ads (formerly Google AdWords) rarely fails because of the platform. It fails on campaign structure, the Shopping feed and missing conversion data. The usual trouble spots:
Without a strategy
- Brand keywords and irrelevant search queries soak up most of the budget – the genuinely valuable search terms go untouched.
- A Shopping feed full of typos, missing GTINs and generic titles – Google can't match products properly and CPCs explode.
- Smart Bidding without conversion tracking optimises for clicks instead of revenue – Performance Max becomes a black box you can't steer.
With Brandboutique
- Clean campaign architecture: brand, non-brand, generic and competitor kept separate – with negatives that stop wasted spend.
- A fully optimised Shopping feed – titles, categories, custom labels, margin and return rate. A priority structure keeps bestsellers and long tail cleanly separated.
- Server-side tracking, Enhanced Conversions and Consent Mode v2 – Smart Bidding gets clean signals and learns faster.
Four building blocks for ad campaigns that deliver
No buzzwords – four areas of work that mesh together.
Search & Performance Max
The two campaign types that deliver 80% of the results for most clients – set up properly, kept strictly separate, tuned for Quality Score.
- Keyword research & match type strategy
- Ad copy & responsive search ads pinned by intent
- Performance Max asset groups & signals
- Negative keywords & search term reviews (weekly)
Google Shopping & Feed
Shopping ads decide 60–70% of e-commerce revenue from Google. The lever is almost always the feed – not the bid.
- Merchant Center setup & feed hygiene (GTINs, categories, titles)
- Custom labels for margin, bestsellers, season & return rate
- Standard Shopping + Performance Max for retail
- Priority campaign structure (bestsellers / long tail / clearance)
Tracking & Attribution
Without clean data, Smart Bidding optimises into the void. We build the tracking stack Google actually needs in 2026.
- GA4, Google Tag Manager & server-side GTM (sGTM)
- Enhanced Conversions (hashed email / phone)
- Consent Mode v2 & modelling when consent is declined
- Offline conversion import from your CRM (for B2B & lead gen)
Reporting & Strategy
You can see what your budget is doing at any time – no black box, no sugar-coating.
- Looker Studio dashboard – transparent 24/7
- Weekly performance update
- Monthly strategy call (45 min)
- All the KPIs that matter: ROAS, ROI, CPA, CPL, impression share, search lost IS
4 steps to a profitable Google Ads campaign
Transparent, structured, measurable. You always know where your project stands.
Audit
A free analysis of your Google Ads account and – if you have one – your Merchant Center feed. You get an honest assessment of your potential, the biggest problem areas and realistic CPA/ROAS targets.
Strategy
PPC campaign architecture, keyword set, Shopping feed plan and tracking stack. You get a clear plan – campaign types, budgets, KPI targets – before a single cent of ad budget is spent.
Launch
Technical setup of GA4, sGTM and Enhanced Conversions, building the campaign structure, Shopping feed optimisation in Merchant Center. We only launch once tracking and data are clean.
Optimisation
Weekly search term reviews, ongoing bid strategy adjustments, asset rotation in Performance Max, feed refinement. A monthly report plus strategy call show what's working – and what's next.
Google Ads management in Cyprus – what you actually get
One fixed monthly management fee – your ad budget stays cleanly separate.
Google Ads management services, fully handled – Search, Performance Max, Shopping, tracking and reporting from one team.
+ one-off €690 setup · 3-month minimum term, then cancel monthly
- Search, Performance Max & Shopping campaigns
- Merchant Center setup & Shopping feed optimisation
- Server-side tracking (GA4 + sGTM) & Enhanced Conversions
- Consent Mode v2 & GDPR-compliant integration
- Weekly search term & bid optimisation
- 24/7 Looker Studio dashboard & monthly report
- Monthly strategy call (45 min) with a fixed point of contact
- Ad budget paid directly to Google – 100% transparent
Ad budget always kept separate from our fee · no setup fee when combined with a Growth or Premium package (6-month term) · available across Cyprus – Paphos, Nicosia and Larnaca included · all prices excl. VAT.
What this actually delivers
Two examples from active accounts – figures anonymised at the clients' request.
From leaking ad spend to 5.4× ROAS.
What our clients say about Google Ads
Three voices from past client work – about visible impact, not pretty words.
★★★★★The shop doesn't just look better — it actually sells. For the first time I can see where the money goes and why, and I'm not lying awake wondering if the ads are working.
★★★★★No jargon, no being handed off to an intern. I deal with the person actually doing the work, and the site and the ads finally pull in the same direction. I wish I'd found them sooner.
★★★★★We'd been through two agencies before and had mostly reports to show for it. With Yves the enquiries actually started coming in — and they were the right people, ready to buy, not just browsing. I don't chase any of it now.
What you should know before you start
The nine questions we get asked most about Google Ads.
What does a Google Ads agency cost per month?
Is Google Shopping worth it for my online shop?
What is Performance Max and does it make sense for us?
What should my minimum ad budget be?
How long is the contract?
When will I see first results?
What access do you need?
Is tracking GDPR-compliant?
Is there a guarantee of results?
Got a different question? Email us directly →
What pairs well with Google Ads
The three services that significantly amplify your Google Ads results.
Facebook & Instagram Ads
Google captures intent, Meta creates demand. For most SMEs, combining the two advertising platforms is the strongest paid mix.
Explore Meta AdsConversion rate optimisation
Every euro of ad budget works twice as hard when the landing page converts. CRO lifts ROAS, often with less effort than new campaigns.
Explore conversion rate optimisationSearch engine optimisation
Ads bring immediate revenue, SEO builds the long-term channel. Together they lower your blended customer acquisition cost.
Explore SEONot ready to talk yet? Grab the Google Ads audit checklist.
The 25 most common money-wasters in Google Ads accounts – from keyword cannibalisation and broken Shopping feeds to blind Smart Bidding optimisation. Ready to act on, for you or your current agency.
Ready for predictable Google Ads results?
A 15-minute call. An honest assessment. No sales pitch.
Or email us directly: hello@brandboutique.cy