Social media marketing in Cyprus – enquiries, not just likes.
Social media advertising on Facebook and Instagram from a social media agency in Cyprus – we plan, launch and scale campaigns with a clear ROAS target, including CAPI tracking, creative variants and weekly reporting. From €790/mo · 3-month minimum term · cancel monthly after that · free analysis before you sign.
Budget spent – no results to show
Most social media marketing in Cyprus doesn't fail because of the platform – it fails at the setup. Missing tracking, weak creatives and tests stopped too early cost real money.
Without a strategy
- Boosted posts with no objective burn budget without delivering measurable enquiries.
- Since iOS 14.5, the pixel only shows a fraction of real conversions – without CAPI, the algorithm optimises blind.
- A single ad per audience – no hook variants, no test results you can trust.
With Brandboutique
- Pixel + Conversion API + Enhanced Matching – GDPR-compliant, with clean consent integration.
- Creative matrix: hook, body and CTA in cleanly separated A/B tests – no gut decisions.
- Weekly monitoring of ROAS, CPA and hook rate – ad sets get scaled or stopped before budget is lost.
Four building blocks of social media marketing that works
No buzzwords – four areas of work that mesh together.
Audiences & Tracking
Clean tracking is the foundation of every profitable Meta campaign – not the next creative hype.
- Meta Pixel + Conversion API (CAPI)
- Enhanced Matching, first-party data & email marketing lists as custom audiences
- Consent integration (Usercentrics, Cookiebot, Consentmanager)
- Target audience research & custom audiences
Creative Production
Creatives decide 80% of performance – we don't deliver one ad, we deliver a test matrix.
- Static, story and reel – in formats for every placement
- Hook, body and CTA variants in structured A/B tests
- Copywriting with clear outcome framing
- UGC coaching and creator network on request
Setup & Scaling
Structure before tactics. We build social media campaigns the algorithm can learn from – and then scale them deliberately.
- Advantage+ shopping & lead campaigns
- Retargeting sequences across website, video and engagement
- Lookalike audiences based on real buyers
- Budget scaling without resetting the learning phase
Reporting & Strategy
You can see what your budget is doing at any time – no black box, no sugar-coating.
- Looker Studio dashboard – transparent 24/7
- Weekly performance update
- Monthly strategy call (45 min)
- All the KPIs that matter: ROAS, CPA, CPL, hook rate, MER
4 steps to profitable marketing campaigns
Transparent, structured, measurable. You always know where your project stands.
Analysis
A free analysis of your online presence and existing ad account (if you have one) incl. tracking check, audience review and competitor analysis. You get an honest assessment of your potential.
Strategy
Marketing strategy first: campaign architecture, funnel logic and creative matrix. You get a clear plan – audiences, messages, budgets, KPI targets – before a single euro is spent.
Launch
Technical setup of pixel + CAPI, creative production, campaign build in Business Manager. We only launch once tracking and the learning phase are set up cleanly.
Optimisation
Weekly performance reviews, ongoing creative testing, scaling or pausing ad sets. A monthly report plus strategy call show what's working – and what's next.
Social media management in Cyprus – what you actually get
One fixed monthly management fee – no hidden extras, no small print.
Marketing services fully managed – setup, creatives, scaling and reporting from one team.
+ one-off €590 setup · 3-month minimum term, then cancel monthly
- Pixel + Conversion API + Enhanced Matching (GDPR-compliant)
- Audience research & custom/lookalike audiences
- Campaign build (Advantage+, lead, retargeting)
- Creatives in static & reel formats – copy and basic design included
- Weekly optimisation & creative A/B tests
- 24/7 Looker Studio dashboard & monthly report
- Monthly strategy call (45 min) with a fixed point of contact
- Ad budget paid directly to Meta – 100% transparent
Ad budget always kept separate from our fee · no setup fee when combined with a Growth or Premium package (6-month term) · clients served across Cyprus – Limassol, Nicosia, Larnaca · all prices excl. VAT.
What this actually delivers
Two examples from active accounts – figures anonymised at the clients' request.
From leaking ad spend to 5.4× ROAS.
What clients say about our social media agency
Three voices from past client work – about visible impact, not pretty words.
★★★★★We're a small place on a small budget, and they treated us like it mattered. More guests find us now and book with us directly instead of through the booking sites — it's changed how the whole season feels.
★★★★★No jargon, no being handed off to an intern. I deal with the person actually doing the work, and the site and the ads finally pull in the same direction. I wish I'd found them sooner.
★★★★★Direct access to the person running things, a proper conversation every week, and no fluff. For the first time the budget feels like it's working for us and not the agency.
What you should know before you start
The eight questions we get asked most about Meta Ads.
What does a Meta Ads agency cost per month?
What should my minimum ad budget be?
How long is the contract?
When will I see first results?
What access do you need?
Is your tracking GDPR-compliant?
Who creates the creatives?
Is there a guarantee of results?
Got a different question? Email us directly →
What pairs well with Meta Ads
The three services that significantly amplify your Meta Ads results.
Google Ads
Meta creates demand, Google captures intent – the strongest paid mix a digital agency can run for an SME.
Explore Google AdsConversion rate optimisation
Every euro of ad budget works twice as hard when the landing page converts. CRO lifts ROAS, often with less effort than new campaigns.
Explore conversion rate optimisationSearch engine optimisation
Meta delivers fast results, SEO builds the long-term channel. Combining both digital marketing strategies lowers your blended customer acquisition cost.
Explore SEONot ready to talk yet? Grab the Meta Ads checklist.
The 20 most common mistakes in Meta campaigns – from tracking gaps to creative blunders. Ready to act on, for you or your current agency.
Ready for predictable Meta Ads results?
A 15-minute call. An honest assessment. No sales pitch.
Or email us directly: hello@brandboutique.cy