Facebook & Instagram Ads

Social media marketing in Cyprus – enquiries, not just likes.

Social media advertising on Facebook and Instagram from a social media agency in Cyprus – we plan, launch and scale campaigns with a clear ROAS target, including CAPI tracking, creative variants and weekly reporting. From €790/mo · 3-month minimum term · cancel monthly after that · free analysis before you sign.

Businesses in Cyprus and abroad we run profitable Meta campaigns for

Hospitality & tourism Real estate & property Professional services E-commerce & retail
Why so many Meta campaigns flop

Budget spent – no results to show

Most social media marketing in Cyprus doesn't fail because of the platform – it fails at the setup. Missing tracking, weak creatives and tests stopped too early cost real money.

Without a strategy

  • Boosted posts with no objective burn budget without delivering measurable enquiries.
  • Since iOS 14.5, the pixel only shows a fraction of real conversions – without CAPI, the algorithm optimises blind.
  • A single ad per audience – no hook variants, no test results you can trust.

With Brandboutique

  • Pixel + Conversion API + Enhanced Matching – GDPR-compliant, with clean consent integration.
  • Creative matrix: hook, body and CTA in cleanly separated A/B tests – no gut decisions.
  • Weekly monitoring of ROAS, CPA and hook rate – ad sets get scaled or stopped before budget is lost.
What we actually do

Four building blocks of social media marketing that works

No buzzwords – four areas of work that mesh together.

Audiences & Tracking

Clean tracking is the foundation of every profitable Meta campaign – not the next creative hype.

  • Meta Pixel + Conversion API (CAPI)
  • Enhanced Matching, first-party data & email marketing lists as custom audiences
  • Consent integration (Usercentrics, Cookiebot, Consentmanager)
  • Target audience research & custom audiences

Creative Production

Creatives decide 80% of performance – we don't deliver one ad, we deliver a test matrix.

  • Static, story and reel – in formats for every placement
  • Hook, body and CTA variants in structured A/B tests
  • Copywriting with clear outcome framing
  • UGC coaching and creator network on request

Setup & Scaling

Structure before tactics. We build social media campaigns the algorithm can learn from – and then scale them deliberately.

  • Advantage+ shopping & lead campaigns
  • Retargeting sequences across website, video and engagement
  • Lookalike audiences based on real buyers
  • Budget scaling without resetting the learning phase

Reporting & Strategy

You can see what your budget is doing at any time – no black box, no sugar-coating.

  • Looker Studio dashboard – transparent 24/7
  • Weekly performance update
  • Monthly strategy call (45 min)
  • All the KPIs that matter: ROAS, CPA, CPL, hook rate, MER
Process

4 steps to profitable marketing campaigns

Transparent, structured, measurable. You always know where your project stands.

01

Analysis

A free analysis of your online presence and existing ad account (if you have one) incl. tracking check, audience review and competitor analysis. You get an honest assessment of your potential.

02

Strategy

Marketing strategy first: campaign architecture, funnel logic and creative matrix. You get a clear plan – audiences, messages, budgets, KPI targets – before a single euro is spent.

03

Launch

Technical setup of pixel + CAPI, creative production, campaign build in Business Manager. We only launch once tracking and the learning phase are set up cleanly.

04

Optimisation

Weekly performance reviews, ongoing creative testing, scaling or pausing ad sets. A monthly report plus strategy call show what's working – and what's next.

Your Meta Ads package

Social media management in Cyprus – what you actually get

One fixed monthly management fee – no hidden extras, no small print.

Ad budget always kept separate from our fee · no setup fee when combined with a Growth or Premium package (6-month term) · clients served across Cyprus – Limassol, Nicosia, Larnaca · all prices excl. VAT.

Real-world results

What this actually delivers

Two examples from active accounts – figures anonymised at the clients' request.

Seafront hotel
Hospitality · Cyprus

From OTA-dependent to a direct-booking engine.

+180%
Direct bookings
−34%
OTA commission
4.8★
Rating (from 4.2)
View case study
Online shop
E-commerce · International

From leaking ad spend to 5.4× ROAS.

2.1 → 5.4
Return on ad spend
+230%
Online revenue
1.6s
Load time
View case study
Voices from active accounts

What clients say about our social media agency

Three voices from past client work – about visible impact, not pretty words.

★★★★★

No jargon, no being handed off to an intern. I deal with the person actually doing the work, and the site and the ads finally pull in the same direction. I wish I'd found them sooner.

R. T.
Founder · E-commerce brand, International
★★★★★

Direct access to the person running things, a proper conversation every week, and no fluff. For the first time the budget feels like it's working for us and not the agency.

G. A.
Owner · Aesthetics clinic, Cyprus
Common questions

What you should know before you start

The eight questions we get asked most about Meta Ads.

What does a Meta Ads agency cost per month?
The total cost is made up of two separate blocks: agency fee and ad budget. As a marketing company in Cyprus, we start at €790/month plus a one-off €590 setup on a 3-month minimum term. You pay your ad budget directly to Meta – we never touch it. That keeps it transparent what's fee and what's media buying.
What should my minimum ad budget be?
As a rule of thumb: from €1,000/month for lead generation for service businesses, €2,500–5,000/month for e-commerce. The reason is technical: the Meta algorithm needs around 50 conversion events per ad set to exit the learning phase. Below that, it optimises on too little data – the result is volatile and hard to scale. If your budget is very small, we'll tell you honestly whether Meta Ads or local SEO services are the better lever.
How long is the contract?
3-month minimum term, then cancel monthly with one month's notice. The minimum term isn't a lock-in, it's a question of honesty: the algorithm's learning phase takes 4–8 weeks, then the real optimisation begins. No solid result can be delivered in 4 weeks. If you're already on a 6-month package (Growth / Premium), the setup fee is waived.
When will I see first results?
Clicks and impressions from day 1. Stable, profitable results after 4–8 weeks (learning phase plus the first optimisation round). Sustainable growth and clean scaling from month 3. We communicate these timeframes transparently before you sign – you'll never hear "100% more revenue in 30 days" promises from us.
What access do you need?
Partner access to your Meta Business Manager (we never ask for passwords), your Facebook page and Instagram business account, website access for pixel + CAPI integration, plus your brand assets (logo, imagery, product photos). All access runs cleanly through the partner system – you remain the owner of your ad account and your data at all times.
Is your tracking GDPR-compliant?
Yes. The pixel and Conversion API only load after consent, we integrate the common consent management platforms (Usercentrics, Cookiebot, Consentmanager) and support you with the DPA with Meta. The Conversion API has been a must since iOS 14.5 – it compensates for tracking losses and delivers roughly 20% better conversion measurement. Important: we don't provide legal advice – your data protection officer or lawyer is responsible for your DPA and privacy policy.
Who creates the creatives?
Copy and basic creatives are included in the management fee – static ads, simple motion graphics, stories and reels based on your existing imagery. Video production (€500–2,500 per video) and UGC creator bookings (via our creator network) are add-ons that we itemise cleanly and separately. Depending on your industry, we also work with your own social media managers – your marketing stays yours, we bring structure and testing. And if you need ongoing content marketing, our content team takes over.
Is there a guarantee of results?
Hard revenue or lead guarantees would be dishonest – the market, your product and seasonal effects are outside our control. Our commitment: we agree realistic KPI targets with you at the start. If we clearly miss them after 3 months, we analyse the causes transparently and adjust course together – until the numbers are right, or we both see that Meta Ads aren't the right channel for you.

Got a different question? Email us directly →

Lead magnet

Not ready to talk yet? Grab the Meta Ads checklist.

The 20 most common mistakes in Meta campaigns – from tracking gaps to creative blunders. Ready to act on, for you or your current agency.

Get the checklist (PDF)
Get started

Ready for predictable Meta Ads results?

A 15-minute call. An honest assessment. No sales pitch.

Or email us directly: hello@brandboutique.cy