The content creation service that ranks – and sells.
No more AI copy with zero substance. We write articles that rank on Google and get cited in ChatGPT, Perplexity & Google AI Overviews. Editorially reviewed, structured GEO-ready, with keyword briefings and matching images. Retainers from €240/mo, single articles on request.
You publish content – but it gets you nothing
What changes when content is planned strategically and produced properly.
Without a content strategy
- AI copy with zero research – Google spots it and demotes it (Helpful Content Update).
- Blogging without a plan: SEO today, industry news tomorrow – no clusters, no impact.
- No GEO structure – your articles simply never show up in ChatGPT, Perplexity or AI Overviews.
With Brandboutique
- Every article is built on a real keyword briefing – with search volume and clear search intent.
- Topic clusters instead of one-off articles – internal linking builds authority in your niche.
- Structured GEO-ready: entity schema, precise quotable passages, clear question-and-answer logic for AI systems.
The numbers behind good content
Four facts from recent studies – and what they mean for your marketing.
of all online customer journeys start with a search engine. Without content that can rank, your online presence is invisible at this stage.
more leads for businesses with an active content marketing strategy – at roughly 62% lower cost per lead than traditional advertising.
words is the average length of Google's top-10 results. Thin content hasn't ranked in years – depth beats quantity.
is what a cluster of 8–12 articles needs before it delivers traffic consistently. After that it keeps running almost for free – unlike any ad.
Sources: BrightEdge Research 2025 · DemandMetric Content Marketing Report 2025 · Backlinko Search Engine Ranking Study 2025.
Content that works – not just exists
Six building blocks for content that resonates – a system that actually delivers.
SEO & GEO blog articles
High-quality, engaging content: 1,500–2,000 words per article – researched, cleanly structured, editorially reviewed. Built for top rankings on Google and citability in ChatGPT, Perplexity & AI Overviews.
- Keyword & prompt briefing per article
- Heading structure, FAQ block, internal linking
- Title, meta, featured snippet & AI Overview-ready
- GEO structure: entity schema, clear quotable passages
- Published straight into your CMS
Pillar pages & clusters
Hub-and-spoke model: one pillar page as your central authority page, surrounded by cluster articles on the detail topics. That's how your site becomes the source Google cites.
- Topic map based on search intent
- Pillar pages (2,500–3,500 words)
- Cluster articles (1,500–2,000 words)
- Internal linking strategy
Website & landing page copy
Content writing for service pages, city landing pages and about pages. Keyword-optimised for Google, while written to build trust and win enquiries.
- Service & offer pages
- City & location landing pages
- Hero copy, bullet lists, microcopy
- FAQ blocks (schema-ready)
AI research + editorial craft
We use AI where it's strong (research, SERP analysis, structuring) – the copy itself is written editorially by hand. The result: content that passes Google's Helpful Content Update.
- Deep research with AI & expert sources
- Editorial first draft, no ChatGPT dump
- Fact-checking, proofreading, brand voice
- Originality check before publication
Content refresh
Your existing copy is often the biggest SEO asset you have – if it gets updated. We review rankings, expand, trim and republish.
- Performance audit of your existing content
- Content gap analysis against competitors
- Updated data, sources and examples
- Republished with adjusted title and meta
Shop categories & product copy
For online shops: category descriptions that rank, and product copy that turns browsers into buyers – no recycled manufacturer boilerplate.
- SEO category copy (Shopify, WooCommerce, Shopware)
- Product descriptions: features → benefits
- FAQ blocks per category (rich snippets)
- Keyword briefing per category cluster
The content creation process – how your content gets made
Five clear steps of content production – from keyword briefing to publication. You just give input, we handle everything else.
Topic & keyword plan
We build content strategies quarter by quarter: topic clusters, search volumes, priorities. You see at a glance what goes live and when.
Briefing & research
Per article: keyword briefing, SERP analysis, expert research. You get the plan before any writing starts – no surprises.
Writing & editing
Editorial first draft (not raw AI output), proofreading on the four-eyes principle, brand voice & fact-checking. 1,500–2,000 words per standard article.
SEO & GEO polish
Title, meta, FAQ block, internal linking, entity schema and images with alt text – ready for Google rankings and AI answers.
Publication & tracking
We upload the article straight into your CMS, set a clean URL and submit it to Google. Rankings are tracked in your monthly report.
Your time investment: a 30-minute call per quarter for topic planning – after that, everything runs on our side. If needed, a 15-minute braindump per article so your insider knowledge makes it in.
Content creation services & pricing – three ways in
Our content creation services: a single article to try us out, a retainer for a predictable pipeline, or a complete refresh of your existing content. No mystery boxes, no hidden line items.
To dip your toes in or for one-off content: one article, properly produced, no commitment.
- 1,500–2,000 words, researched & edited
- Keyword briefing incl. search intent
- SEO & GEO-optimised structure
- Matching images with alt text
- Delivered in 10–14 days
- No minimum term, no commitment
A predictable content pipeline: 2 articles per month, editorially managed – the foundation for lasting SEO & GEO results.
- 2 SEO & GEO articles per month (1,500–2,000 words)
- Quarterly topic & keyword planning
- Cluster strategy & internal linking
- Images, meta data, publication in your CMS
- Monthly performance report (rankings, traffic)
- One dedicated contact, personally managed
Your entire website rewritten editorially: existing copy, service pages, blog & shop categories – SEO & GEO-ready.
- Comprehensive content audit of all existing pages
- Rewritten service, landing & category pages
- Existing blog articles updated & GEO-ready
- Topic clusters, internal linking, schema
- Rolled out directly in your CMS, redirects included
- Scope & price after a site audit
Content services at a glance: retainer on a 3-month minimum term · single articles with no commitment · all prices excl. VAT.
Prefer everything in one package? → 2 articles/mo are included in the Visible package (€870/mo) · 4 articles/mo in the Premium package (from €2,490/mo).
Content that brings in enquiries
Two examples of what strategically planned content clusters deliver after 6–9 months.
Luxury developments, qualified overseas buyers.
What our clients say about the content
Three businesses on the difference between "just another blog" and a content pipeline that brings in enquiries.
★★★★★What won me over was the honesty. They told me where my budget was leaking before they took a penny, and fixed that first. First time I've felt someone was actually on our side.
★★★★★We'd been through two agencies before and had mostly reports to show for it. With Yves the enquiries actually started coming in — and they were the right people, ready to buy, not just browsing. I don't chase any of it now.
★★★★★We're a small place on a small budget, and they treated us like it mattered. More guests find us now and book with us directly instead of through the booking sites — it's changed how the whole season feels.
What you should know before you start
The ten questions we get asked most about content creation.
Do you write with AI or by hand?
How long until an article ranks?
Do I even need a blog?
Do you also optimise articles for ChatGPT, Perplexity & Google AI Overviews?
What does content creation actually cost with you?
Do you provide images too?
Do you also do social media content creation?
How much work is it for me?
Do you publish directly in the CMS?
What makes you different from a classic copywriting agency?
Got a different question? Email us directly →
What pairs well with content
The three services that amplify the impact of your content.
Search engine optimisation
Content needs a technically sound foundation – otherwise even the best article won't rank. SEO and content belong together.
Explore SEOGEO / LLM optimisation
So your content doesn't just rank on Google, but also gets cited in ChatGPT, Perplexity and Google's AI Overviews.
Explore GEO/LLMOConversion rate optimisation
More enquiries from the content traffic you already have – through CTAs, lead magnets and A/B tests within your articles.
Explore CROReady for content that brings in enquiries?
A 15-minute call. An honest assessment of which topics give you the biggest leverage. No sales pitch.
Or email us directly: hello@brandboutique.cy