Author

Alexander Joannou

Senior associate · Technical SEO & AI

Alex got into online marketing through his own projects — in 2008, while studying for his M.A. in Communication, with affiliate websites in fiercely competitive niches. Out of that grew his own web design agency with an SEO focus, which he ran single-handedly for many years — from strategy to keyboard. Most recently he spent several years at a larger international remote agency working in SEO & content. His own projects keep running in parallel: over 100 websites, from affiliate niches with millions of visits to small SaaS experiments.

"If AI does something better than I do, I use it. If it does it worse, I leave it out. That is basically the only rule."